Embarking on a rebranding journey for, 'Annyeong Station,’ a project of InKo Centre, the campaign sought to breathe new life into the brand identity.
Campaign Overview
With a focus on creating resonance and fostering a deeper connection with the target audience, the goal was to revitalize the project's image and amplify its presence in the market.
Strategic Approach
Our strategic approach involved a comprehensive analysis of the cultural nuances and preferences of the Korean audience. Collaborating closely with local designers and cultural experts, we redefined the visual elements, incorporating elements that resonated with the Korean aesthetic. The brand's messaging was refined to align seamlessly with the values, ensuring authenticity and relatability. Additionally, a quirky and fun animation was created for the new logo to captivate the attention of the audience.
Key Outcomes
The refreshed brand image led to heightened engagement on digital platforms
Positively shifted the perception of 'Anneyong Station,' garnering increased trust and interest from the audience
The revitalised branding facilitated market expansion, capturing new demographics and project's reach
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