Annyeong Station is a part of InKo Centre's digital event where a special guest is brought in for a brief chat about varied topics from K-POP to Indo-Korean Culture.
Campaign Overview
Crafting a compelling marketing approach aimed at amplifying the reach and community involvement during Annyeong Station's monthly episodes. Our goal was to address the limitations of the previous strategy and foster organic engagement during live episodes.
Strategic Approach
We devised a plan to revamp the posting schedule, intensifying the frequency to heighten awareness among existing followers. The incorporation of visually striking designs aimed to captivate attention, enhance recall, and inspire audience participation proved instrumental. This approach resulted in a twofold increase in campaign impressions and the acquisition of new followers through organic means.
Key Outcomes
Our approach resulted in a twofold increase in campaign impressions and the acquisition of new followers through organic means.
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